Stephan Schneider’s SS17 line on display at gravitypope

It’s always fascinating to see designers bring their ideas to life. Gravitypope, a boutique known well across Canada, is hosting a pop-up event throughout May at their Calgary location for Antwerp designer Stephan Schneider’s newest spring/summer collection. Schneider’s SS17 collection is inspired by pop music, love songs, and the melancholy post-party aftermath.

The Belgian line has been described as contemporary and functional; Schneider prides himself on bringing passion back into fashion, focusing on a boutique concept. He expresses that each season has a new theme that inspires him. “This season it was music- pop and hip-hop,” Schneider explains, as he points to the installation of thousands of colourful paper streamers (or serpentines) hanging from the ceiling of gravitypope. Tying in his musical theme, the hand tied and curled streamers are printed with the words of modern love songs, lyrics from poets of our time. They clearly inspire the collection– entitled “Desperately Seeking Serpentines” (alluding to the 1985 film Desperately Seeking Susan starring Madonna and Rosanna Arquette)conjuring the nostalgic and romantic.



With clean-cut lines and panels with lacking hems, the clothes make a statement that is simple, yet edgy and modern. The lines give a melancholic feel, with garments you can easily lose yourself in and others that you can see yourself wearing on the daily. Down to the detailing you can find hints of his pop music and serpentine inspiration, planned by Schneider and hand made on looms at the label’s own atelier in Antwerp, making this season’s collection so special. The men’s and women’s pieces each blend and work together, making their functionality desirable for all.

Schneider has us romantically lost in his work by creating a backdrop to the line by the juxtaposition of the serpentines. Normally a party decoration, their look represents excitement and celebration as you play with them; but looking closer and reading the heavy hearted lyrics gives the viewer a reminder of what was, love lost, and the feeling of the morning after.

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Words: Andréa Benavides

Photography: Joachim Mueller-Ruchholtz, Courtesy of

“Desperately Seeking Serpentines” runs now through the end of May at gravitypope, 1126 17 Ave. S.W., 403-209-0961

For more from Stephan Schneider, check out his website @

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